Female entrepreneurs and the curse of ‘male-only’ business attributes

Female entrepreneurs and the curse of ‘male-only’ business attributes

In theory, the world of entrepreneurship should be gender-blind. Start-up businesses are judged on whether they survive or die, and you might have thought that the same stark definition was applied to entrepreneurs themselves. But the discussion around how business people operate in this bruising arena has struggled to detach itself from broader stereotyping around sex – and it is starting to wear thin.